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RSS Feeds and QR Codes
I am the Social Media Specialist for WebmarketID and a few other companies that Robin owns. I am constantly trying to keep the technology we use up-to-date, and a pretty new and interesting use of programming and media marketing that is becoming more common is QR Codes.
QR is short for Quick Response and a QR code is a two dimensional picture with a code programmed into it that can be read by a barcode reader on a camera phone. As soon as a code is scanned by your cell phone, you are taken directly to the information encoded: the site URL, the phone number, the text, or the SMS that the code holds.
Recently, I added this QR Code to the Feedburner Blog for our Florida South Beach Rentals website, and saw a very dramatic increase in the number of subscriptions to the RSS feed. I had been getting a few hundred views of the blog itself per month, but the feed only had 1 or 2 steady "subscribers". Now, the number of "reaches" and "subscribers" has risen dramatically.span>

Seemingly, all because of the ease of information transfer and use that these codes provide.
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