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Internet Marketing Web Site Development & Search Engine Optimization (SEO)
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Internet Marketing
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This is always a harder topic to explain, as the marketing of any website (as with any product) varies with the site itself.
Here are some rough guidelines:
1) Develop a links campaign. This is the #1 determinant of search engine ranking. If important sites link to you, the engines think you are important too. Sites that might be persuaded to link to you must be found, identified, and contacted.
2) Email Marketing. The cheapest and most rewarding over time are efforts spent on gathering a relevant email list. This should be constantly updated and guarded like the crown jewels. Put a sign-up box on your site and list different information areas that your growing client base and sign up for. Keep in constant touch at least every 2 months with your clients.
3) Find portal sites to advertise on, if they exist. Portal sites are sites that aggregate many sellers of your product - an online marketplace. They can be great generators of leads.
4) Run a paid search campaign test on Google and Yahoo. These can be very successful in driving traffic to your site, building up your email base, etc., and can be up and running in a day or 2. If they are successful, smaller search engines should be tested.
5) Find niche and interest groups, learn their buying habits, track where and when they use the internet, and find how to reach them. If advantageous, develop doorway pages to ferret them out, as well as special pages on your main site dedicated just to these specific groups or interests. Doorway pages are separately hosted pages dedicated to one interest group only, whose URL and title and keywording are dedicated only to your specific interest. This doorway page leads only to the main website.
6) Find directories to list your site with, (unpaid preferred). Make sure the major directories list your site as they are used to provide the search results of the largest search engines.
7) Develop original content - It's your product - you must know about it! Write about it! Develop a library others will refer to, copy-paste, come to see.
8) Make your site a hub. Proved ancillary information about your product a visitor will need. People will bookmark your site and come back year after year, if they know they can find out things they need to know on it. |
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If you ever took a marketing class, it has to be apparent that marketing off-line is very similar to marketing on the web!
And marketing (and the sales that follow) is more than half the business!Email Us
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